{"id":2690,"date":"2026-07-14T11:20:58","date_gmt":"2026-07-14T11:20:58","guid":{"rendered":"https:\/\/mementostudios.eu\/?post_type=case&#038;p=2690"},"modified":"2026-07-28T14:07:23","modified_gmt":"2026-07-28T14:07:23","slug":"equivalenza","status":"publish","type":"case","link":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/","title":{"rendered":"Equivalenza"},"content":{"rendered":"<p>Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn&#8217;t being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.<\/p>","protected":false},"featured_media":2691,"menu_order":8,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"case_type":[8],"class_list":["post-2690","case","type-case","status-publish","has-post-thumbnail","hentry","case_type-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn&#039;t being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"nl_BE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"mementostudios.eu -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Equivalenza - mementostudios.eu\" \/>\n\t\t<meta property=\"og:description\" content=\"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn&#039;t being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/03\/cropped-Memento-logo-PNG-4-horizontal-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/03\/cropped-Memento-logo-PNG-4-horizontal-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-14T11:20:58+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-28T14:07:23+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Equivalenza - mementostudios.eu\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn&#039;t being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/03\/cropped-Memento-logo-PNG-4-horizontal-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/case-type\\\/social-media\\\/#listItem\",\"name\":\"Social media\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/case-type\\\/social-media\\\/#listItem\",\"position\":2,\"name\":\"Social media\",\"item\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/case-type\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#listItem\",\"name\":\"Equivalenza\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#listItem\",\"position\":3,\"name\":\"Equivalenza\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/case-type\\\/social-media\\\/#listItem\",\"name\":\"Social media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/#organization\",\"name\":\"mementostudios.eu\",\"url\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/mementostudios.eu\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Memento-logo-PNG-4-horizontal-1.png\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#organizationLogo\",\"width\":2214,\"height\":738},\"image\":{\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#webpage\",\"url\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/\",\"name\":\"Equivalenza - mementostudios.eu\",\"description\":\"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn't being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.\",\"inLanguage\":\"nl-BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/mementostudios.eu\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/bestsellers-scaled.jpg\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#mainImage\",\"width\":2560,\"height\":1707},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/work\\\/equivalenza\\\/#mainImage\"},\"datePublished\":\"2026-07-14T11:20:58+00:00\",\"dateModified\":\"2026-07-28T14:07:23+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/\",\"name\":\"mementostudios.eu\",\"inLanguage\":\"nl-BE\",\"publisher\":{\"@id\":\"https:\\\/\\\/mementostudios.eu\\\/nl\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Equivalenza - mementostudios.eu","description":"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn't being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.","canonical_url":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/mementostudios.eu\/nl\/#listItem","position":1,"name":"Home","item":"https:\/\/mementostudios.eu\/nl\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mementostudios.eu\/nl\/case-type\/social-media\/#listItem","name":"Social media"}},{"@type":"ListItem","@id":"https:\/\/mementostudios.eu\/nl\/case-type\/social-media\/#listItem","position":2,"name":"Social media","item":"https:\/\/mementostudios.eu\/nl\/case-type\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#listItem","name":"Equivalenza"},"previousItem":{"@type":"ListItem","@id":"https:\/\/mementostudios.eu\/nl\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#listItem","position":3,"name":"Equivalenza","previousItem":{"@type":"ListItem","@id":"https:\/\/mementostudios.eu\/nl\/case-type\/social-media\/#listItem","name":"Social media"}}]},{"@type":"Organization","@id":"https:\/\/mementostudios.eu\/nl\/#organization","name":"mementostudios.eu","url":"https:\/\/mementostudios.eu\/nl\/","logo":{"@type":"ImageObject","url":"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/03\/cropped-Memento-logo-PNG-4-horizontal-1.png","@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#organizationLogo","width":2214,"height":738},"image":{"@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#webpage","url":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/","name":"Equivalenza - mementostudios.eu","description":"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn't being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.","inLanguage":"nl-BE","isPartOf":{"@id":"https:\/\/mementostudios.eu\/nl\/#website"},"breadcrumb":{"@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/07\/bestsellers-scaled.jpg","@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#mainImage","width":2560,"height":1707},"primaryImageOfPage":{"@id":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/#mainImage"},"datePublished":"2026-07-14T11:20:58+00:00","dateModified":"2026-07-28T14:07:23+00:00"},{"@type":"WebSite","@id":"https:\/\/mementostudios.eu\/nl\/#website","url":"https:\/\/mementostudios.eu\/nl\/","name":"mementostudios.eu","inLanguage":"nl-BE","publisher":{"@id":"https:\/\/mementostudios.eu\/nl\/#organization"}}]},"og:locale":"nl_BE","og:site_name":"mementostudios.eu -","og:type":"article","og:title":"Equivalenza - mementostudios.eu","og:description":"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn't being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.","og:url":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/","og:image":"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/03\/cropped-Memento-logo-PNG-4-horizontal-1.png","og:image:secure_url":"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/03\/cropped-Memento-logo-PNG-4-horizontal-1.png","article:published_time":"2026-07-14T11:20:58+00:00","article:modified_time":"2026-07-28T14:07:23+00:00","twitter:card":"summary_large_image","twitter:title":"Equivalenza - mementostudios.eu","twitter:description":"Equivalenza had loyal customers, but struggled to reach new ones. The brand simply wasn't being discovered. We tackled this with a social media campaign built around shareable posts and street interviews, growing brand awareness in both Ghent and Brussels.","twitter:image":"https:\/\/mementostudios.eu\/wp-content\/uploads\/2026\/03\/cropped-Memento-logo-PNG-4-horizontal-1.png"},"aioseo_meta_data":{"post_id":"2690","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-07-14 11:20:58","updated":"2026-07-28 14:26:44","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mementostudios.eu\/nl\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mementostudios.eu\/nl\/case-type\/social-media\/\" title=\"Social media\">Social media<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tEquivalenza\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/mementostudios.eu\/nl\/"},{"label":"Social media","link":"https:\/\/mementostudios.eu\/nl\/case-type\/social-media\/"},{"label":"Equivalenza","link":"https:\/\/mementostudios.eu\/nl\/work\/equivalenza\/"}],"_links":{"self":[{"href":"https:\/\/mementostudios.eu\/nl\/wp-json\/wp\/v2\/case\/2690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mementostudios.eu\/nl\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/mementostudios.eu\/nl\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mementostudios.eu\/nl\/wp-json\/wp\/v2\/media\/2691"}],"wp:attachment":[{"href":"https:\/\/mementostudios.eu\/nl\/wp-json\/wp\/v2\/media?parent=2690"}],"wp:term":[{"taxonomy":"case_type","embeddable":true,"href":"https:\/\/mementostudios.eu\/nl\/wp-json\/wp\/v2\/case_type?post=2690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}